Company News

Free dental marketing guide, “The 7 Symptoms of Troubled Marketing & How to Treat Them“, delivers a much needed boost to beleaguered family and cosmetic dentistry practices hard hit by the recession.

Dentistry Marketing New Release —

Dental Marketing Consultant Kimberly Kelly has announced today that her company, Target Dental Marketing Consultants LLC, will be the first major dental practice marketing company to offer a free recession rescue marketing guide, exclusively for family and cosmetic dentists.

With the economy still steeped in economic turmoil, many Americans are putting off “non emergency” routine dental care.  According to a recent survey conducted by the American Dental Association, a growing number of family dentists across the nation have reported serious declines in practice revenues.

For many family dentists, these financial challenges are further exacerbated by the upsurge in competing practices vying for the same patients.  To combat these declines, the family dentists surveyed have acknowledged making cutbacks in their dental marketing budgets.  While others are seeking out viable solutions to increase revenues.

“More and more, family dental practices are finding it a necessity to “beef up” sales and marketing activities in order to survive,” says Kimberly Kelly, Chief Marketing Strategist at Target Dental Marketing Consultants.  “My hope is that this free guide will be a lifeline to family dentists struggling to get and keep more new patients.”

This free dental marketing guide (“The 7 Symptoms of Troubled Marketing & How to Treat Them“) delivers a much needed boost to beleaguered family and cosmetic dentistry practices hard hit by the recession.

Availability:

This free report was released on September 22, 2010 and is now available for a limited time, exclusively to family dentistry practices dealing with troubled marketing or in need of expert dental marketing help. Interested dentists should contact us to register to receive their complimentary marketing guide.

** End of Dentistry Marketing News Release **

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Is Teeth Whitening Equivalent to a Spa Beauty Treatment?

The battle for cosmetic dentistry market share has just heated up.  Family and cosmetic dentists are finding themselves facing even greater marketing challenges, than just this lingering economic recession.

Increasingly, successful marketing for cosmetic dentists is becoming more of a monumental marketing fight to the death. With more and more teeth whitening products and service providers entering the cosmetic dentistry marketing arena, cosmetic dentists are finding it more of a challenge than ever to compete with this onslaught of unlikely competition.

Have you ever heard of the Council for Cosmetic Teeth Whitening (CCTW)?  Well if you haven’t you should understand that they’re on a mission to classify teeth whitening as a beauty treatment –- and not a dental procedure!

In a recent letter to the editor of Skin Inc magazine (September 2010), Kelly Lanspa, an outspoken member of the Council for Cosmetic Teeth Whitening, states that theFederal Trade Commission just made an announcement that it has initiated action against the North Carolina Dental Board.

Lanspa states that the FTC has decided to take action because this dental board illegally prevented beauty salons, spas and other non-dentists from performing what she deemed as “cosmetic teeth whitening”.

Lanspa further states in her letter to the editor of Skin Inc., that the US Food & Drug Administration has labeled teeth whitening as a “cosmetic”, and NOT dental procedure.

Cosmetic Dentistry Marketing Sound-off

What do you think?  Is teeth whitening a beauty treatment or dental procedure?

The CCTW states on its website (www.cctwonline.com) that “…teeth whitening is a cosmetic process, not an invasive dental procedure.”

As a family dentist, how do you believe this unlikely competition will impact your practice’s cosmetic dentistry marketing success?

We want to hear what you have to say on this issue.  If you’re a family dentist practicing cosmetic dentistry in the USA, Canada, the UK or Ireland please share your point of view by posting a comment.

If you are  a dentist, we want to hear from you!

Please Note: If you do not work in a dental office, please DO NOT leave a comment. Due to the amount of spam we receive, all comments that are not from dental health professionals will be deleted!

What Reading Dear Abby Can Teach Us About Untapped Cosmetic Dentistry Markets

One of the hidden profit centers of cosmetic dentistry lies in effectively reaching out to untapped markets.  That’s what makes targeted dental marketing for cosmetic dentists such a vital ingredient in the marketing mix.

So how can your cosmetic dentistry practice actively pursue and target these viable untapped markets?  In the words of Captain Kirk of the USS Enterprise, “Go where no man or woman has gone before, to seek out new life and new civilizations…”.

Okay, I admit I’m an incurable trekkie.  But, here’s the real point — think like your ideal cosmetic dentistry patients.  Read what they read.  Watch what they watch. Go out of your way to understand the true psychology behind what these ideal targets need, value and desire.

Your willingness to do so is what separates the serious and successful, die-hard dental marketers who really pull in BIG new patient numbers, from those who struggle to get good results.

A Lesson from Dear Abby…

Have you read “Dear Abby’s” advice column lately?  I have to admit that I’m not an avid reader, but I just happened to pick up the Atlanta Journal Constitution on July 22, 2010, while waiting in line at the bank.

You would not believe the topic for Abby’s column that day.  Get this, it was about targeted dental marketing for cosmetic dentists. Can you believe it?  A dental marketing consultant’s dream.   (I know — the beautiful irony of it all!)

You know, I just couldn’t wait to show my cosmetic dentist clients my delicious little find.  In fact, I just can’t wait for you to read it too.  This is just too good -– check out it out here: http://www.uexpress.com/dearabby/?uc_full_date=20100722!

This was really going to prove my case for them to continuously seek out untapped, targeted cosmetic dental markets.  Anyway, the article was from “Turned off in South Carolina”.

It just so happens that her new boyfriend Rodney is a tobacco chewer, with what she labeled serious “dental issues” — bad breath, yellow teeth (you know, the whole cosmetic dentistry 9 yards!)

Her request for Dear Abby’s advice came out of a kissing crisis.  Look, she really liked Rodney and thought he was a real nice guy.  It’s just that his cosmetic dental issues started to become a real problem in the romance department.

“Turned Off” wanted to know if Abby would advise her to break the whole relationship off.

You know, Abby’s advice was pretty cool.  (I won’t spoil it for you –- you’ll just have to read it to find out all the juicy drama:) Even better, it’s serves as a shining example for how targeted dental marketing for cosmetic dentists is all about solving REAL problems for REAL people facing REAL issues.

As a cosmetic dentist, thinking like your ideal patients and serving them well by becoming a real problem solver, is the key to reaching the untapped cosmetic dentistry market goldmine.

Ready to take your cosmetic dentistry marketing to the next level?

Explore how targeted, precision dental marketing for cosmetic dentists can catapult your practice’s marketing to the next level.   Get more cosmetic dentistry  patients than you can handle with a Business Building Blueprint!