Forget Just About Everything You’ve Ever Learned About Marketing Your Dental Practice!
If you’re tired of wasting money on marketing tactics that just aren’t doing the job of getting you more new patients every month…
…then it’s time to fix your broken marketing methods and re-train your team in precision marketing systems!
Be prepared though, because –
Everything You’ve Ever Learned About Marketing Your Dental Practice is About to Change!
So, Why Do You Need to Learn the “Nuts and Bolts” of Successful Marketing? Simply because, if you don’t learn them, you’re losing money.
#1: Successful Marketing is Not Just Advertising.
It really is creating foundational, business-building systems that actually do all of the work for you. If you really do want to be successful at getting and keeping more new patients, and consistently growing your practice’s profitability — you must have a Business Building Blueprint in place.
If you want to be successful, your practice has to have a solid foundation, which enables you to grow through precisely focused, departmentalized marketing systems. Most of these marketing systems can be set to work on autopilot.
#2: Advertising Without a Lead Conversion Process is Wasteful .
Why spend the money to get the phones ringing, without having a system in place to convert these new contacts into new patients? Learn how to make advertising work. We’ll teach you the prospect-to-patient sales progression cycle™, a proven method for getting you more patients than you can handle.
#3: Without a Unique Point of Difference , You’re Sending New Patients to Your Competition.
Although your advertising may peak interest in what your dentistry can do for my smile, it may be putting me on a path of exploration. If your advertising is peaking interest, but causing it’s intended target audience to “explore options” — you’re in BIG trouble. It means your advertising is missing a vital chunk.
This missing piece is called BRANDING, and it’s what helps do the work of distinguishing your practice from the many other faceless, nameless, boring and completely forgettable dental practices that vie for position in the big yellow book.
Cut it out already! Learn how to become a Practice Branding Superstar and totally rock your marketing.
#4: Treatment Plan Acceptance is a Component of Successful Practice Marketing.
Are you tired of practicing dentistry? Make the transition from dental practice to dental business. For a dental business, case acceptance is a foundational pillar and not a nice add-on. It therefore must be addressed at the foundational level, or I can guarantee that you are losing money.
Don’t worry — you can catch up. Accept My Treatment Plan can help you!
#5: Training Your Dental Staff is One of the Key Ingredients to Making Profits Soar.
If you’re focused on “traditional” dental marketing strategies, my guess is that the telephone accounts for almost 98% of your initial contact with potential patients. This may sound like a ridiculous statement, but you really should change that!
I’m deadly serious. Your new patient phone inquiries should only account for no more than 70—85% of first time contact with potential patients, or your marketing is probably broken.
Please don’t misunderstand me. The telephone is an important tool and should serve as a gateway to increased profitability. It’s just not the only tool, and it really shouldn’t be the first point of contact for much of your advertising. That’s why our dental staff training programs don’t focus exclusively on the telephone.
We provide complete and comprehensive marketing skills training for your dental staff, that includes all of the pieces of the precision marketing puzzle. Just take a look at what our unique staff training program offers:
“Nuts & Bolts” Marketing Training Course
Dental Staff Training Module One: Getting More Patients
- Pre-Course Dental Marketing IQ Assessment
- “Converting Contacts to Patients” Sales Training Course (Lesson 1: Two hour telecoaching class, plus workbook )
- “Top Patient Winning Telephone Techniques” Scheduling Course ( Lesson 2: Two hour telecoaching class, plus workbook)
Dental Staff Training Module Two: Keeping More Patients
- “Go for the Close” Dental Case Presentation Training Course (Lesson 3: Two hour telecoaching class, plus workbook)
- “The Patient Services Concierge” Customer Service Training Course (Lesson 4: Two hour telecoaching class, plus workbook)
Dental Staff Training Module Three: Growing Your Practice
- “The Referral Ambassador” Training Course (Lesson 5: Two hour telecoaching class, plus workbook)
- “The Follow Up Fanatic” Patient Recall Training Course (Lesson 6: Two hour telecoaching class, plus workbook)
- Post-Course Dental Marketing IQ Assessment (final exam)
This comprehensive staff training course is ideally suited for dental office managers, dental assistants, as well as dental front office and back office staff. In a dental office, marketing is everybody’s job!
Let us help you create a marketing power house practice by having an enthusiastic, well trained marketing team.
Don’t Fire Your Staff! 
Fix Your Broken Marketing.
- Re-train Your Dental Staff in On Target! Precision Marketing Methods.
- Develop a Team that Understands that Marketing is Everybody’s Job!
- Certificate Awarded to Participants after Completion of Final Exam.
- Team Strengths & Weaknesses Marketing Assessment Provided to Dentist Before & After Course
- Price includes training, workbooks, assessments and testing for up to 3 staff members.
