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By Durga 11 Apr, 2023

Google Local Service Ads (LSAs) are now available for dentists, providing a new way for dental practices to increase visibility and attract new patients. LSAs are a type of ad that appears at the top of Google search results for local services, making it easy for potential customers to find and contact your practice.

With LSAs, dentists can showcase key information about their practice, including their location, hours of operation, and rating. This information is pulled from the business's Google My Business listing, ensuring that it is accurate and up-to-date.

One of the key benefits of LSAs is that they are targeted at people in the dentist's local area, ensuring that only people who are likely to visit the practice are seeing the ad. This helps to increase the chances of the ad being clicked on, and ultimately, can lead to more new patients for the practice.

Another advantage of LSAs is that they are highly customizable. Dentists can choose which services they want to advertise, and can even include special offers or promotions in their ads. This allows practices to stand out from the competition and attract more customers.

To get started with LSAs, dentists will need to create a Local Services account and pass a background check. Once the account is set up, dentists can create their ads and choose the services they want to advertise. From there, it's just a matter of monitoring the ad's performance and making adjustments as needed.

Overall, Google Local Service Ads are an effective way for dentists to increase visibility and attract new patients. With their targeted approach and customizable options, they can help dental practices stand out and grow their customer base.




By Souji 11 Apr, 2023
Discover innovative and engaging April marketing ideas for your dental practice. Boost patient acquisition and retention with these seasonal promotions and campaigns.
By Emily 28 Feb, 2023
ental implant marketing can be enhanced with the use of video marketing. Learn how video can help showcase your expertise, educate patients, and establish your brand as a leader in the field.
By Betty Hayden 20 Jan, 2018

Dental Practice Management

Insurance Maximums: Many of your patients dental insurance maximums renew on January 1st . Phone your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor. Include reminders on your social media pages.

Fun at Work Day: Jan. 26th  - Have more fun in your office with Team Building Activities and Events!

“People rarely succeed unless they have fun in what they are doing.” ~ Dale Carnegie

In Office Fun: Potluck lunch, Ice Cream Truck, Carry out lunch (team choice), Crafts & Games.

Outside the office Fun: Bowling, Paint a Canvas, Shopping, Dinner, Cooking Class, Spa, Escape Room, Concert, Skating, Pottery Class, Theater,  Skiing, Nature hike/walk, Etc.

Social Media: Utilize your social media pages to show your patients and potential patients what a fun office you have.

 

Marketing Ideas:

 

January is National Hot Tea Month –

Educational & Service Opportunity:

Drinking teas such as green tea can be very good for one’s dental health.

Does Tooth Sensitivity hold some of your patient’s back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity. This will give a nice boost to your production too!

 

Be Kind to Food Servers Month -

Get out in the community and visit local restaurants to engage with them by presenting dental gifts of appreciation to the food servers. For example, give out imprinted lip balm, care to share cards, or imprinted pens wrapped in a bow.

 

January 29th – National Puzzle Day – You can purchase puzzles at your local dollar store and give away to your patients as unexpected gifts. Tie a ribbon around the boxes and attach your business card or office information to it. Even if your patient doesn’t want the puzzle, they can give it away as a gift on your behalf to their friend, family member, co-worker or neighbor.

 

Wondering what to post on your social media pages? Here are some post ideas:

Drinking Straw Day: Jan.3rd

National Milk Day: Jan.11th

Organize Your Home Day: Jan.14th

Get to Know Your Customers Day: Jan.18th

Dental Drill Appreciation Day: Jan.26th

 

I hope you enjoy these dental marketing and practice management ideas.

 

Make 2018 your best year yet!

m�>�
By Betty Hayden 18 Sep, 2017

Hosting a Halloween Candy Buy Back Event in your dental practice is a great way to not only reach out to potential new patients in your community but to exceed your current patients’ expectations.  A Halloween Candy Buy Back allows for children to donate their excess Halloween candy in exchange for cash or prizes. It’s a fun, practical, and fairly simple event to host.

Here are a few ideas to help get you started:

Decide which organization you will be donating the candy to. Many offices choose Operation Gratitude.

Event Options:

 

  •   In-Office – Host a weeklong event where children can drop off candy during office hours or select one day/evening after Halloween to host a fun candy buy back event.

 

Or you can do this:

 

  • Team up with a local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

 

Advertising your Candy Buy Back -

·        Facebook Event

·        Facebook Live Video

·        Social Media Platform Posts

·        Website

·        Flyers

·        Press Releases

·        Emails/Texts

·        Encourage your employees to share event information with their friends and family.

·        Visit local businesses with event flyers

 

Strategic Business Alliance Opportunity –

Contact local businesses for donations of gift cards, prizes, and/or cash that can be given out in exchange for candy. In return, you will promote their business on your event advertising materials and social media posts.

Supplies –

·        Scale

·        Containers/Boxes

·        Flyers

·        Prizes/Cash

·        Imprinted Toothbrushes

·        Camera/Video Camera

By Betty Hayden 18 Sep, 2017

October is the start of your fourth and final quarter of the year. We’re sharing some Practice Management & Marketing Tips and Ideas to help you make this your best quarter yet.  Ideas that when implemented can help to increase production, boost team morale, exceed your current patients’ expectations, and bring in new patients.

Here are some tips and ideas for the month of October:

End of Year Dental Maximum Renewal Reminders - Get your letters (& phone calls) out to your patients reminding them to use any insurance benefits they have remaining for 2017 to complete any needed treatment or for their continuing care hygiene appointment before their maximums expire at the end of the year.

 

Customer Service Week – October 2nd   -6th    “Customer Service” that is your theme for your next team meeting. Discuss with your team ways that you can continue to exceed your patients’ expectations by delivering excellent customer service.

 

National Face Your Fears Day: October 11th - Opportunity to share on your social media pages what you do in your practice to help make dental visits more comfortable for the fearful patient.

 

October 16th  is   Boss’s Day  – Plan now to make this day special for your boss(es).

 

National Dental Hygiene Month  - This is a great reason to promote sales of electric toothbrushes, home-care tools, adult fluoride and even sealants.

 

National Orthodontic Health Month   - Use this as an opportunity to promote Braces/Invisalign.  This time of year people are thinking about gift ideas and want to get their smile camera-ready for the holiday parties they’ll be attending.

 

National Book Month -   Host a book drive for new and gently used books that will be donated to the local library, schools, or families in need.

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By Durga 11 Apr, 2023

Google Local Service Ads (LSAs) are now available for dentists, providing a new way for dental practices to increase visibility and attract new patients. LSAs are a type of ad that appears at the top of Google search results for local services, making it easy for potential customers to find and contact your practice.

With LSAs, dentists can showcase key information about their practice, including their location, hours of operation, and rating. This information is pulled from the business's Google My Business listing, ensuring that it is accurate and up-to-date.

One of the key benefits of LSAs is that they are targeted at people in the dentist's local area, ensuring that only people who are likely to visit the practice are seeing the ad. This helps to increase the chances of the ad being clicked on, and ultimately, can lead to more new patients for the practice.

Another advantage of LSAs is that they are highly customizable. Dentists can choose which services they want to advertise, and can even include special offers or promotions in their ads. This allows practices to stand out from the competition and attract more customers.

To get started with LSAs, dentists will need to create a Local Services account and pass a background check. Once the account is set up, dentists can create their ads and choose the services they want to advertise. From there, it's just a matter of monitoring the ad's performance and making adjustments as needed.

Overall, Google Local Service Ads are an effective way for dentists to increase visibility and attract new patients. With their targeted approach and customizable options, they can help dental practices stand out and grow their customer base.




By Souji 11 Apr, 2023
Discover innovative and engaging April marketing ideas for your dental practice. Boost patient acquisition and retention with these seasonal promotions and campaigns.
By Emily 28 Feb, 2023
ental implant marketing can be enhanced with the use of video marketing. Learn how video can help showcase your expertise, educate patients, and establish your brand as a leader in the field.
By Betty Hayden 20 Jan, 2018

Dental Practice Management

Insurance Maximums: Many of your patients dental insurance maximums renew on January 1st . Phone your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor. Include reminders on your social media pages.

Fun at Work Day: Jan. 26th  - Have more fun in your office with Team Building Activities and Events!

“People rarely succeed unless they have fun in what they are doing.” ~ Dale Carnegie

In Office Fun: Potluck lunch, Ice Cream Truck, Carry out lunch (team choice), Crafts & Games.

Outside the office Fun: Bowling, Paint a Canvas, Shopping, Dinner, Cooking Class, Spa, Escape Room, Concert, Skating, Pottery Class, Theater,  Skiing, Nature hike/walk, Etc.

Social Media: Utilize your social media pages to show your patients and potential patients what a fun office you have.

 

Marketing Ideas:

 

January is National Hot Tea Month –

Educational & Service Opportunity:

Drinking teas such as green tea can be very good for one’s dental health.

Does Tooth Sensitivity hold some of your patient’s back from enjoying their favorite hot beverage? Show them how you can help relieve/eliminate tooth sensitivity. This will give a nice boost to your production too!

 

Be Kind to Food Servers Month -

Get out in the community and visit local restaurants to engage with them by presenting dental gifts of appreciation to the food servers. For example, give out imprinted lip balm, care to share cards, or imprinted pens wrapped in a bow.

 

January 29th – National Puzzle Day – You can purchase puzzles at your local dollar store and give away to your patients as unexpected gifts. Tie a ribbon around the boxes and attach your business card or office information to it. Even if your patient doesn’t want the puzzle, they can give it away as a gift on your behalf to their friend, family member, co-worker or neighbor.

 

Wondering what to post on your social media pages? Here are some post ideas:

Drinking Straw Day: Jan.3rd

National Milk Day: Jan.11th

Organize Your Home Day: Jan.14th

Get to Know Your Customers Day: Jan.18th

Dental Drill Appreciation Day: Jan.26th

 

I hope you enjoy these dental marketing and practice management ideas.

 

Make 2018 your best year yet!

m�>�
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