Fall Dental Office Practice Management and Marketing Ideas

October is the start of your fourth and final quarter of the year. We’re sharing some Practice Management & Marketing Tips and Ideas to help you make this your best quarter yet. Ideas that when implemented can help to increase production, boost team morale, exceed your current patients’ expectations, and bring in new patients.

Here are some tips and ideas for the month of October:

End of Year Dental Maximum Renewal Reminders - Get your letters (& phone calls) out to your patients reminding them to use any insurance benefits they have remaining for 2017 to complete any needed treatment or for their continuing care hygiene appointment before their maximums expire at the end of the year.

Customer Service Week – October 2nd -6th – “Customer Service” that is your theme for your next team meeting. Discuss with your team ways that you can continue to exceed your patients’ expectations by delivering excellent customer service.

National Face Your Fears Day: October 11th - Opportunity to share on your social media pages what you do in your practice to help make dental visits more comfortable for the fearful patient.

October 16th is Boss’s Day – Plan now to make this day special for your boss(es).

National Dental Hygiene Month - This is a great reason to promote sales of electric toothbrushes, home-care tools, adult fluoride and even sealants.

National Orthodontic Health Month - Use this as an opportunity to promote Braces/Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for the holiday parties they’ll be attending.

National Book Month - Host a book drive for new and gently used books that will be donated to the local library, schools, or families in need.