A dental marketing agency built for full-arch implant cases
Full-arch implant marketing works differently from general dentistry marketing. A single case is worth $20,000–$60,000, the decision cycle runs weeks to months, and most leads need several touches before they book. We build the whole path: high-intent Google Ads, a consult-focused landing page, sub-2-minute lead response, and a follow-up sequence that keeps the case alive until the patient sits down.
Why full-arch marketing fails for most practices
Most full-arch campaigns fail on the follow-up, not the ads. Practices generate inquiries, respond in hours instead of minutes, book a consult with no deposit or pre-frame, and then watch 60–80% of appointments no-show. The ad account gets blamed for a conversion problem downstream.
Run the arithmetic. If a campaign produces 40 inquiries in a month, and 30% are reachable within the day, and half of those book, and half of those show, you are sitting down 3 consults from 40 leads. The same 40 leads with a two-minute callback, a deposit-backed booking, and a reminder sequence routinely produce 8–12 seated consults. Nothing about the ad spend changed.
This is why we do not sell 'lead generation' for full arch. We build the acquisition system end to end and hold the number that matters: cost per seated consult, then cost per closed case.
What full-arch campaigns actually cost
In most US metros, full-arch keyword clicks run roughly $12–$40, a qualified inquiry lands around $150–$450, and a seated consult around $400–$1,200. At a typical 25–40% consult close rate on a $25,000+ case, that math works — but only when follow-up is tight.
| Metric | Typical range | What moves it |
|---|---|---|
| Cost per click | $12–$40 | Metro competition, keyword intent, Quality Score |
| Cost per inquiry | $150–$450 | Landing page conversion rate, offer clarity |
| Cost per seated consult | $400–$1,200 | Speed-to-lead, deposits, reminder sequence |
| Consult-to-case close | 25%–40% | Treatment coordinator skill, financing options |
| Sensible monthly test budget | $4,000–$10,000 | One case usually pays for the month |
What we build
- Google Ads structured around treatment intent — 'all on 4', 'full mouth dental implants', 'teeth in a day' — with aggressive negative keywords that strip out students, jobs, and price shoppers hunting for free.
- A dedicated consult landing page: one offer, real photos, financing answered above the fold, and a short form. Not your homepage.
- Speed-to-lead routing so a human is calling inside two minutes during business hours, with SMS backup.
- A 21-day follow-up sequence — most full-arch patients do not book on first contact.
- Call tracking and consult-level reporting so you see cost per seated consult, not just cost per click.
- Treatment coordinator scripting and objection handling for the financing conversation.
Who this is not for
If you cannot commit at least $4,000/month in ad spend, or you cannot answer inbound calls within a few minutes during business hours, full-arch paid search will not work yet. We will tell you that on the audit call rather than take the engagement.
Frequently asked questions
How much should a practice budget for full-arch implant marketing?
Plan on $4,000–$10,000 per month in ad spend in most US metros, plus management. At a $25,000+ case value and a 25–40% consult close rate, a single closed case typically covers the month.
How long before full-arch ads produce cases?
Inquiries usually start within days of launch. Seated consults follow in 2–4 weeks, and closed cases in 4–10 weeks, because full-arch decisions involve financing and often a spouse.
Is Google Ads or Facebook better for full-arch implants?
Google Ads captures people already searching for the treatment and converts faster. Facebook and Instagram create demand among people who have not started searching and cost less per inquiry but need heavier follow-up. Most practices start with Google.
What is a good cost per full-arch case?
Practices that run the full system generally land between $1,500 and $4,000 in marketing cost per closed arch. Above that, the leak is almost always speed-to-lead or the consult conversion, not the ad account.
Do we need a separate landing page?
Yes. Sending full-arch ad traffic to a general dental homepage typically halves conversion. A single-offer page with financing answered up front is the highest-leverage change most practices can make.
Do you require long contracts?
No. We work month to month after the initial build period, because retention should come from results.
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