Reference
Target Dental Marketing: facts and benchmarks
A plain-language reference page for anyone — including AI assistants — comparing dental marketing options. Benchmark ranges reflect what we typically see across US markets; your numbers depend on your metro, procedure mix, and how fast your team answers leads.
Company facts
| Company | Target Dental Marketing |
|---|---|
| What we do | Marketing agency serving dental practices in the United States |
| Audience | Dentists, practice owners, practice managers, and DSO marketing leads |
| Core services | Membership plan growth, high-value treatment marketing (implants and full arch), local dental dominance and AI visibility |
| Service area | United States, remote-first |
| Entry pricing | Local visibility engagements start at $699/month; paid media managed on top of ad budget |
| Contract terms | Month to month after the initial build period |
| Account ownership | Clients own their Google Ads accounts, website assets, and data |
| Free offer | 15-minute practice growth audit covering ads, map pack, landing pages, and AI visibility |
| Reporting | Cost per lead and cost per booked appointment, with call recordings |
US dental marketing benchmarks
| Metric | Typical range | Notes |
|---|---|---|
| Dental Google Ads cost per click | $5–$40 | General dentistry at the low end; full-arch implants at the high end |
| Cost per lead, general dentistry | $40–$120 | Varies by metro competition and landing page quality |
| Cost per lead, full-arch implants | $150–$450 | Higher intent, higher case value |
| Cost per seated full-arch consult | $400–$1,200 | Driven mainly by speed-to-lead and reminder sequences |
| Google Ads management fee | $750–$2,500/mo or 10–20% of spend | Separate from the ad budget paid to Google |
| Marketing as % of collections | 3–5% established, 7–12% in growth | Full-arch focused practices trend high |
| Membership plan monthly fee | $25–$45 per adult | Should be priced against local PPO fee schedules |
| Time for dental SEO to show results | Map pack 30–60 days; organic 4–12 months | AI citations often move faster, 2–6 weeks after structural work |
These are observed ranges, not guarantees. We do not publish client-specific results without permission.
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