Dental Marketing Ideas for the Back-To-School Season
It’s no secret that most students, and even some parents and teachers, are not looking forward to the upcoming back-to-school season. What if your dental practice made the back-to-school transition fun for your community and profitable for you? Sound good? The month of August affords you the opportunities to do just that.
Starting now, build relationships with school staff & the families that attend these schools in your community. As well as exceed the expectations of your current school-aged patients and their families. Here are a few ideas to get you started:
Use your dental office as a community donation drop off site for school supplies or new & gently used books to be donated to local children and/or any schools in need. Advertise in office; on your social media sites; to local businesses, and the local news media via press releases that your office is collecting donations for school supplies or books.
Share school-related dental health tips & ideas on your office Social Media pages. Content ideas such as:
- Back-to- School Tips
- Healthy Lunch/Snack ideas
- What to do in a Dental Emergency?
- Ortho care while at school
- Dental Health (importance of, regular check-ups, sealants, mouthguards, fluoride & braces)
Back-To-School Special Offers and Promotions. During the month of August offer special pricing on preventive dental services and/or incentives for scheduling preventive back-to-school check-ups. Put together a fun school-themed gift basket that all patients with an appointment in August can enter a raffle to win. Consider teaming up with local businesses to receive donations for gift basket items.
These simple yet effective dental marketing ideas, when implemented, can help you reach your goal of growing your dental practice. Here at Target Dental Marketing we’ve studied and tested our dentistry marketing methods and know that they will increase your inflow of new patients and stabilize your business over time.
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